It was a busy summer and we've rolled out another series of updates across Dig One!
Here's what's new.
🔁 Duplicate questions in Create Mode
Duplicate any question from its menu. The copy keeps settings, logic, and translations, and appears directly after the original. Available for Select, Scale, Rank, Grid, Screener, Idea Splits, Idea Screens, and Statements.
🤖 Dig Agents
📊 Stat testing
Run significance tests on Idea Screens and Idea Splits results directly in chat.
Ask whether a difference between groups is real, and the agent runs the test.
The agent explains which differences are meaningful and which are not.
🎯 Audience-aware analysis
Dig Agents understand how your study's audiences relate to one another.
Smart combining: Country or language splits of one population are totaled, while separate populations, such as kids and parents, stay distinct.
Sample composition: A new tool reports each audience's demographic makeup.
Low-base flagging: Bases under 20 are flagged as not reportable across all cuts.
🌐 Demographic groups and languages in study drafts
Build audiences and manage languages by chat while drafting your study.
Groups, quotas, and sample sizes: Create demographic groups, set quotas, and adjust sample sizes via the agent.
Languages: Add a language and the agent translates all study and screener content.
Publish checks and one-step creation: Warnings surface before you publish, and groups, audiences, and translations carry into Dig One when you create the study.
📈 Charts and tables
Ask for a chart or table and it renders in the conversation.
Chart types: Bar, column, line, pie, doughnut, scatter, and dot plots, plus quadrant charts from Idea Screens.
Subgroup cuts: Split any score by demographic or responses.
Exports: Tables download as formatted Excel files, and charts export to PowerPoint as fully editable native charts.
🔍 Dig Agents sources and chat search
Sources: answers list the studies and social reports behind them. Expand a study to see the questions used and jump to the report.
Search across conversations: Find chats by content, with matches highlighted.
Context filters: Filter Recent chats by study or social report. The sidebar narrows automatically when you are viewing one.
📈 Trends Tracker
Market groups and more markets: Organize markets into named regions, and track up to 14 countries, including newly added Nicaragua and the Dominican Republic.
Richer charts: Per-keyword chart lines, keyword cards, and a Volume/Index toggle in comparisons.
Trends agent: Cites your attached research document and includes charts and tables in answers.
Performance and reliability: Faster load times, improved data pulls, and various bug fixes.
💬 Segment Chat
Interact with AI personas representing your target segments. Segment Chat is designed to support exploratory conversations while staying aligned with the segmentation findings.
Built from your research: The Dig team uploads the segmentation report to generate a Segment Chat. Once setup is complete, you’ll be able to interact with segments and switch between them to compare perspectives.
Explore and test ideas: See how different segments may respond to ideas or messaging.
Saved and searchable: Your chats save automatically, and you can search them across segments.
