We are thrilled to bring you an round-up of the exciting new features and performance enhancements introduced in the first quarter of 2025.
Our continuous efforts aim to create a more inclusive, efficient, and user-friendly platform, helping you gain valuable insights seamlessly. Here’s a roundup of what's new and improved:
Expanded Audience Marketplace
We're thrilled to announce the expansion of our audience marketplace, now connecting you with respondents from a wider geographic scope:
North America: USA Spanish.
Europe: Croatia, Finland, Ireland, Norway, Serbia, and Switzerland.
LATAM: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, and Panama.
EMEA: United Arab Emirates
Africa: Algeria is now accessible for your survey needs.
Streamlined Demographic Groups
In an effort to enhance the clarity and efficiency of survey programming, we've restructured key demographic elements:
Flexibility in Survey Programming: Ethnicity and income questions have transitioned to the Screening Question Library. This adjustment allows for more tailored programming, aligning demographic groups precisely with your organizational preferences.
Transparency in Pricing and Incidence Rates: Moving these questions enhances visibility into incidence rates impacting survey costs, allowing for better budget management and understanding of pricing dynamics.
Survey Accessibility Enhancements
Improved Screen Reader Support: We've updated roles and ARIA attributes for modals and controls to enhance navigation, ensuring a more inclusive experience for users relying on assistive technologies.
Enhanced Image & Zoom Accessibility: Proper roles and ARIA attributes have been applied to images, improving usability.
Focus on Interaction: Visual cues have been hidden while providing ARIA labels for emojis and other UX elements when focused, offering clearer navigation.
Platform Usability Updates
Survey Accessibility Bundle 2 & 3: With major upgrades including better emoji support in radio groups, improved color contrast, added ARIA labels, and descriptive alt text, ensuring accessibility across all visuals.
User Interface and Experience Improvements
Improved User Visibility and Auditing: From better account and application management to stronger audit trails, these enhancements offer increased visibility and control while ensuring robust security.
Interlocked Quotas UX Improvement: Now, edit interlocked quotas directly from the quota page with more visible CTAs and improved navigation.
Compliance and Performance Upgrades
Higher Accessibility Standards: Consistent improvements have been made to align with global accessibility standards, emphasizing our commitment to creating an inclusive platform.
Performance Enhancements: We’ve optimized our code base for smoother experiences by reducing payload sizes and improving script loading.
