It was a busy summer and we've rolled out another series of updates across Dig One!

Here's what's new.

🔁 Duplicate questions in Create Mode

Duplicate any question from its menu. The copy keeps settings, logic, and translations, and appears directly after the original. Available for Select, Scale, Rank, Grid, Screener, Idea Splits, Idea Screens, and Statements.

🤖 Dig Agents

📊 Stat testing

Run significance tests on Idea Screens and Idea Splits results directly in chat.

• Ask whether a difference between groups is real, and the agent runs the test.
• The agent explains which differences are meaningful and which are not.

🎯 Audience-aware analysis

Dig Agents understand how your study's audiences relate to one another.

• Smart combining: Country or language splits of one population are totaled, while separate populations, such as kids and parents, stay distinct.
• Sample composition: A new tool reports each audience's demographic makeup.
• Low-base flagging: Bases under 20 are flagged as not reportable across all cuts.

🌐 Demographic groups and languages in study drafts

Build audiences and manage languages by chat while drafting your study.

• Groups, quotas, and sample sizes: Create demographic groups, set quotas, and adjust sample sizes via the agent.
• Languages: Add a language and the agent translates all study and screener content.
• Publish checks and one-step creation: Warnings surface before you publish, and groups, audiences, and translations carry into Dig One when you create the study.

📈 Charts and tables

Ask for a chart or table and it renders in the conversation.

• Chart types: Bar, column, line, pie, doughnut, scatter, and dot plots, plus quadrant charts from Idea Screens.
• Subgroup cuts: Split any score by demographic or responses.
• Exports: Tables download as formatted Excel files, and charts export to PowerPoint as fully editable native charts.

🔍 Dig Agents sources and chat search

• Sources: answers list the studies and social reports behind them. Expand a study to see the questions used and jump to the report.
• Search across conversations: Find chats by content, with matches highlighted.
• Context filters: Filter Recent chats by study or social report. The sidebar narrows automatically when you are viewing one.

📈 Trends Tracker

• Market groups and more markets: Organize markets into named regions, and track up to 14 countries, including newly added Nicaragua and the Dominican Republic.
• Richer charts: Per-keyword chart lines, keyword cards, and a Volume/Index toggle in comparisons.
• Trends agent: Cites your attached research document and includes charts and tables in answers.
• Performance and reliability: Faster load times, improved data pulls, and various bug fixes.

💬 Segment Chat

Interact with AI personas representing your target segments. Segment Chat is designed to support exploratory conversations while staying aligned with the segmentation findings.

• Built from your research: The Dig team uploads the segmentation report to generate a Segment Chat. Once setup is complete, you’ll be able to interact with segments and switch between them to compare perspectives.
• Explore and test ideas: See how different segments may respond to ideas or messaging.
• Saved and searchable: Your chats save automatically, and you can search them across segments.

Learn more about Segment Chat →

As always, we're continuously improving Dig One based on your feedback, so please continue to share with us!

Stay tuned for more updates next month!

We're excited to introduce Dig Agents, a new AI-powered assistant that helps you create surveys, edit studies, and analyze research using natural language—all without leaving Dig One.

Whether you're starting a new project or exploring completed results, Dig Agents works alongside you to make common research tasks faster and more conversational.

What you can do with Dig Agents

With Dig Agents, you can:

• Create surveys by describing your research objectives in plain language.
• Edit studies by asking Dig Agents to add questions, rewrite content, reorganize sections, and more.
• Analyze research by asking questions about studies and reports, generating summaries, identifying trends, and comparing results.
• Work across Dig One by continuing the same conversation as you move between creating, editing, and analyzing your research.

Dig Agents understands the context of the study or report you're working on, helping you get relevant answers without repeating information you've already shared.

Built for your research workflow

Dig Agents is designed to fit naturally into the way you already work.

It stays with you as you move through your research workflow, remembers the conversation you're having, and lets you bring additional studies or reports into the discussion using @mentions. You'll also see context chips that show which objects were used to generate each response, giving you visibility into the information behind Dig Agents' answers.

Privacy and security

Dig Agents is designed with enterprise privacy and security in mind. Customer data and prompts are not used to train AI models, and Dig Insights uses enterprise-grade AI systems configured to protect customer information. Learn more in our Trust Hub.

Learn more

To help you get started, check out the Dig Agents Help Centre collection.

We can't wait to see what you build with Dig Agents.

We're getting ready to launch one of the biggest evolutions of the Dig platform yet. With Dig Agent and AI Moderated Open Ends, AI will become an active partner throughout your research workflow—from study creation to insight generation.

Here's a sneak peek at what's coming.

What You Can Expect

🤖 Dig Agent

Meet your AI-powered research team.

Dig Agent helps you at every stage of the research journey—from planning your approach and building studies to analyzing results and uncovering insights. Whether you need help generating ideas, creating questionnaires, or exploring findings, Dig Agent helps you move from research brief to confident decisions faster.

🎤 AI Moderated Open Ends

Go beyond traditional open-ended questions with AI-powered conversations.

Whether respondents answer through video, audio, or text, AI automatically asks intelligent follow-up questions to clarify responses, probe deeper, and uncover richer insights. The result is more meaningful qualitative feedback—without adding complexity to your study.

What You Should Know

• Dig Agent supports your entire research workflow, from study creation through analysis and reporting.
• AI Moderated Open Ends capture richer, more meaningful feedback with AI-driven follow-up questions.
• Together, these innovations reduce manual effort and help you get from idea to insight faster.
• This is just the beginning of the next generation of AI-powered research on Dig.

We're excited to share more soon!

Stay tuned for launch announcements, product walkthroughs, and opportunities to be among the first to experience these new capabilities.

We've rolled out another round of updates to make Dig One even smoother to use. From UI refreshes to new audience availability and export improvements, here's what's new.

🇬🇭 Ghana is now available in the Audience Marketplace

We've expanded our Audience Marketplace with Ghana for English-language studies, giving you access to even more respondents across global markets.

💡 If there is ever a country that you are looking for that is not currently available on the platform, please reach out to us and we will be happy to assist!

💬 Refreshed tooltips across the platform

Tooltips throughout Dig One have been updated with a cleaner, more modern look. They now feature a white background instead of grey, making them easier to read while maintaining a consistent experience across the app.

📋 Templates are now easier to access

We've made it quicker to add both Study Templates and Audience Templates to your study.

Instead of accessing templates from the three-dot menu in the top navigation, template actions are now available directly from the top-right corner of the Create and Launch tabs. This makes it easier to apply or save templates exactly where you're working, reducing clicks and improving discoverability.

Whether you're building your study or preparing it for launch, your template options are now right where you need them.

🌍 Updated Batch Translation experience

The Batch Edit Translation modal has been redesigned with a cleaner layout and improved visual hierarchy, making it easier to manage translation workflows and see the available audience languages at a glance.

📄 Word exports now include Randomize information

If Randomize options is enabled for a question, this will now be clearly indicated in Word exports, making it easier to review survey logic and share documentation with stakeholders.

📱 Improved small-screen experience

We've refreshed the message shown when Dig One is accessed on smaller screens. The updated design provides clearer guidance and a more polished experience for users who attempt to access features that work best on desktop.

As always, we're continuously improving Dig One based on your feedback. Stay tuned for more updates next month!

📝 Screener Statements Now Supported

We've enhanced the Screener experience by adding support for informational statements within Screener sections.

Users can now include statements alongside screener questions to provide additional context, instructions, or guidance before participants respond.

This makes it easier to communicate important information during screening and create a smoother respondent experience.

🌎 Social Reports: Multi-Language Support & Enhancements

Social Reports now support multilingual analysis and reporting.

• Select source and output languages
• View reports, comments, quotes, and recommendations in your preferred language
• Toggle between translated and English content
• Export multilingual reports to CSV and PDF
• Change report language after generation
• Improved translations, citations, and quote reliability

Learn more about Language Targeting in Social Reports.

🤖 AI Open-End Quality Checks Introduced

We've added automated quality checks for AI Open-Ended question types.

Responses are now automatically flagged when they appear to be:

• Profanity
• Gibberish
• Spam
• Low-effort responses

This feature is currently in a monitoring phase. Responses are being flagged but not blocked as we evaluate data quality patterns and optimize enforcement thresholds.

🛡️ DQC Fraud Detection Framework Now Live

We've implemented the Data Quality Co-Op (DQC) framework across Dig One.

The system now collects fraud and quality signals including:

• Device fingerprinting
• Bot detection
• Network risk assessment
• Location verification
• Duplicate respondent detection
• Participant history signals

🧹 AI Idea Generation Temporarily Removed

We've temporarily removed Generate Ideas with AI while we work on a refreshed version of the feature.

The previous experience had become outdated and no longer met the quality standards we're aiming for. We plan to reintroduce an improved version in a future release.

Upsiide has updated Open-End Questions to improve how qualitative responses are analyzed and reported.

The update introduces two Open-End question types, each with its own reporting and AI analysis model.

Long Open-End

Intended for longer, narrative responses. Reporting now includes:

• AI-generated themes with supporting verbatim quotes
• Sentiment classification
• Keywords and word clouds
• An editable thematic framework
• A filterable response table

This allows qualitative responses to be analyzed directly within Upsiide without manual coding.

List Open-End

Intended for short text responses such as brand mentions or feature lists. Reporting includes:

• Grouped spelling and phrasing variations
• Keyword Tagging
• Tools to merge or hide response groups

What Changed

• Each Open-End type now uses a dedicated reporting structure
• AI analysis is tailored to response length and format
• Manual export and external qualitative analysis are reduced

➡️ These improvements are available for new studies using Open-End Questions, check out the Upsiide Help Centre to learn how to get started

Alongside major launches like Storyteller & Crosstabs, Video Interviews, and OneCliq, we shipped a steady stream of smaller enhancements throughout 2025- all focused on making Upsiide more flexible, accessible, and powerful in day-to-day use.

Here’s a look at some of the updates that quietly made a big difference.

More Control Over How You Visualize Insights

Custom Charts in Storyteller

Storyteller now offers custom chart creation, giving teams greater control over how results are visualized and shared. Users can build charts directly from study data, tailor them to specific storytelling needs, and include them as standalone insights or as part of a broader story.

This added flexibility makes it easier to highlight what matters most- without exporting data or relying on external tools.

Custom Charts in OneCliq

Custom charting capabilities were also extended to OneCliq, allowing teams to visualize social insights in ways that best fit their analysis. By shaping charts around specific themes, metrics, or narratives, users can move from raw social data to clearer, more actionable outputs.

Easier Sharing of Social Insights

Shareable Social Reports

Sharing OneCliq social reports is now simpler and more flexible. Teams can distribute insights more easily across stakeholders, helping ensure social intelligence travels beyond the platform and into decision-making conversations.

This enhancement supports collaboration while maintaining clarity and consistency in how insights are presented.

Smarter Storytelling with Conditional Formatting & GPT-5 Upgrades

Storyteller also received a set of behind-the-scenes improvements designed to make insights easier to spot and stories easier to build. Conditional formatting in crosstabs helps highlight meaningful patterns at a glance, making large tables more scannable and easier to interpret. At the same time, upgrades to Storyteller’s AI (GPT-5) improve instruction-following, clarity, and evidence-based insight generation- helping teams move faster from data to confident narratives.

Expanded Video Upload Capabilities

Video testing became easier with new native video upload options. Researchers can now upload MP4 files directly into Upsiide, control playback behavior, and embed videos across multiple question types. These updates remove friction from testing ads, content, and product experiences- all without external hosting.

Accessibility Improvements Across the Platform

Accessibility continued to be a key focus in 2025. Enhancements across Upsiide improve support for screen readers, keyboard navigation, image zooming, and overall interface clarity. These updates help ensure the platform is more inclusive and usable for a wider range of users- without changing how teams work.

Expanded Audience Reach and Smarter Demographic Setup

Expanded Audience Marketplace

We expanded our Audience Marketplace to support research in even more regions, including:

• North America: USA Spanish
• Europe: Croatia, Finland, Ireland, Norway, Serbia, Switzerland
• LATAM: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Panama
• EMEA: United Arab Emirates
• Africa: Algeria

This expansion helps teams reach the right respondents in more markets, faster.

Built on the Details

While 2025 introduced major new capabilities across Upsiide, many of the most impactful improvements came from refining the details- giving teams more control, more reach, and smoother workflows throughout the platform.

And there’s more to come.

Introducing: Social Report on Upsiide

We’re excited to announce that OneCliq is officially integrated into Upsiide. With this update, you can now access social data, generate reports, and explore multiple sources of insight all within the platform.

What you can expect

Think of OneCliq as a digital qual assistant. This tool scans thousands of online conversations in your category and shows you what matters most: the themes, emotions, and drivers behind those conversations.

• Social Reports in Platform
  Generate social reports directly in Upsiide to uncover trending topics, consumer conversations, and authentic language in real time.
• Generate, Modify, and Interpret Reports Seamlessly
  Create and refine your reports without leaving the platform. Move from raw data to polished outputs quickly and easily.
• Explore Social Data with Upsiide Studies
  Pair structured survey results with organic social conversations to build a more holistic picture of consumer behavior and preferences.

Why it matters

Unlike traditional social listening that only classifies conversations into fixed buckets (e.g. positive, negative, neutral), providing narrow insights, OneCliq delivers richer context by surfacing the why behind the conversations.

Use OneCliq to:

• Contextualize insights by adding cultural depth to ideas tested in Upsiide
• Better understand the language consumers use- tapping into organic commentary around categories, products, and trends, and therefore write surveys that are more engaging
• Recognize consumer pain points and help you develop better innovations
• Identify additional research objectives- refine you research process as you uncover a deeper understanding of consumers

What you should know

This is the first step in the OneCliq journey within Upsiide. We’ll continue expanding features and refining functionality in future updates. For now, you can begin exploring social data alongside your Upsiide studies to unlock deeper, more actionable insights.

Want help navigating the update?

Take a deeper dive on this new capability through our help centre:

➡️ Getting Started with OneCliq

➡️ Getting the Most out of OneCliq

You can also reach out to your Upsiide customer success manager or pop into our chat widget- our team is here to help.

We’re thrilled to announce a powerful enhancement to Upsiide’s capabilities: Statistical Testing is now built directly into both Idea Scores and Storyteller. This update empowers researchers with instant, in-platform significance testing- no downloads, no external tools needed.

Built-In Stat Testing in Idea Scores

Stat Testing is now seamlessly integrated into the Idea Screen reporting experience. With this release, you can instantly determine if differences between idea scores are statistically meaningful or just noise. Visual cues and confidence intervals help you interpret results with clarity and confidence.

• How it works: Toggle on Stat Testing in a completed study, choose your confidence level (80%, 90%, or 95%), and optionally select a benchmark idea (defaulted to the first idea). Other ideas will then display arrows- ↑ for significantly better, ↓ for significantly worse- making it easy to spot performance distinctions.
• Enhanced controls: Pin ideas, filter by audience segments, sort by key metrics, and hover over elements for tooltips rich with context. Export your findings as Excel, PowerPoint, or image with stat testing included.

Stat Testing in Storyteller Cross-Tabs

Statistical testing is now also enabled within Storyteller’s cross-tab tables, helping you surface meaningful differences between subgroups without ever leaving the narrative builder.

• How it works: In Storyteller’s table editor, select “Total %” as your display value (stat testing is not available with “Count”). Toggle on Stat Testing, select your confidence level (80%, 90%, or 95%), and optionally set a benchmark item. Comparisons will be made automatically across your items.
• Insightful indicators: Statistically distinct results are flagged with letters (A, B, C, …), arrows for directionality, and tooltips that detail confidence level and comparison groups. Minimum base size is 30 responses per subgroup, and Storyteller supports multi-select and grid questions. Export with stat testing included, and add footnotes for clarity in presentations.

Why This Matters

By embedding statistical testing directly into both Idea Scores and Storyteller, Upsiide enables faster, smarter decision-making. No more exporting data or manually running tests- just instant clarity and confidence, right where you need it.

What’s Next

Stat Testing now supports cohort comparisons across Idea Scores and Storyteller’s cross-tabs. Soon, we’ll expand these capabilities further—bringing even deeper analytic power to more parts of the platform. Stay tuned.

Want help navigating the update?

Take a deeper dive on these new releases through our help centre:

➡️ Built-in Stat Testing for Idea Scores

➡️ Stat Testing - Now Available in Storyteller

You can also reach out to your Upsiide customer success manager or pop into our chat widget- our team is here to help.

Upsiide's latest AI-Powered Tool

We’re excited to introduce Storyteller, a new way to bring your research to life on the Upsiide platform.

Storyteller lets you curate visually engaging, customizable decks using the insights from your study- no exporting, no slide building, just powerful storytelling, built right in.

Whether you're highlighting quant findings, showcasing video responses, or pulling together a summary for stakeholders, Storyteller helps you build polished reports that are ready to share.

What is Storyteller?

Storyteller is a presentation builder within your project that allows you to create custom decks using the content from your study- like visual cards, charts, video interview clips, and open-end responses. You can mix qualitative and quantitative insights to tell a compelling, data-backed story that’s completely tailored to your audience.

Core Capabilities

Expert-Enhanced AI

Turn raw data into rich, strategic reports in seconds- cutting time from analysis to impact. Combines smart automation with industry-informed logic, ensuring every insight is accurate, relevant, and thoughtfully constructed.

Built-in Statistical Testing

Quickly identify whether differences between scores are meaningful or simply the result of random chance. Storyteller makes this easy by surfacing statistically significant differences directly in your report- helping you determine if an idea is truly outperforming others in your study.

User-Driven Flexibility

Use Cobuilder to shape your report’s narrative in advance. Define your objective, choose key metrics, and input context to tailor the output to your goals- or let the AI handle it for you.

Cross Tabulations

A self-serve tool that lets users build cross-tabulations directly in the platform. Create Your Own Crosstab makes complex analysis fast, flexible, and accessible, unlocking insights in minutes instead of days.

Compelling Storytelling & Design

Automatically generated stories follow a clear, persuasive structure and are presented in a visually polished and customizable format, making insights easy to understand and act on.

Actionable, Proactive Insights

Highlights the most important trends and findings automatically- so you get more than just a summary; you get strategic direction.

Key Components

Insights: Singular, visualized data points explained in context.

Stories: Curated collections of insights, automatically built from your survey data.

Cobuilder: A creative toolkit for customizing your story’s direction, objectives, and featured data sources.

Why We Built It

Researchers spend up to 65% of their time digging through data and building reports. That slows down decision-making and limits the value of your research. Storyteller was built to change that- automating analysis, surfacing key insights, and helping you deliver high-impact stories instantly. With Storyteller, you can skip the heavy lifting of building presentations from scratch and instead focus on what really matters- telling a story that resonates.

How to get started

Navigate to your project and click “Storyteller” in the left-hand menu.

Click “+ Create Story” to start a new deck.

Define your data source and key areas you want your Story to focus on

Rearrange and edit blocks to shape your narrative.

Export as a PowerPoint when you're ready to share.

For a detailed walkthrough, check out our step-by-step guide.

Storyteller is available now in all projects.

Log in to explore it and start building your first story today.

Need help? Visit our Help Centre or reach out to our team- we’re always here to support.